The old saying is wrongwinners do quit, and quitters do win. Whether youre an intern or a CEO, this fun little book will help you figure out if youre in a Dip thats worthy of your time, effort, and talents. It’s not an academic exploration of leading research. Godin’s book is not an overview of marketing principles. I think the best way to describe Seth Godin’s 2018 book This is Marketing is to begin by explaining what it is not. Posted on July 5, 2021, Edited Jby Ali Jakubec.

If you can beat the Dip to be the best, youll earn profits, glory, and long-term security. Book Review: This Is Marketing by Seth Godin. They realize that the bigger the barrier, the bigger the reward for getting past it. What really sets superstars apart is the ability to tell the two apart. But maybe its really a Cul-de-Saca total dead end. Thank you Seth for mentioning Morning Pages, the creative practice featured in Julia Cameron’s ‘The Artist’s Way’. This positive book is written in mini chapters so is a fast read and a perfect book to dip into when you need some inspiration. You might be in a Dipa temporary setback that will get better if you keep pushing. This book helps to drive creatives forward and helps people to get out of their own way. Godin shows that winners quit fast, quit often, and quit without guiltuntil they commit to beating the right Dip.Įvery new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters.

He mentioned the idea of The Dip during the Startup Class these are brilliant live recordings and I was intrigued. A New York Times, USA Today, and Wall Street Journal bestseller You might be wondering how I came to read Seth Godin’s book, ‘The Dip The Extraordinary Benefits of Knowing When to Quit (And When to Stick)’ published in 2007 early in 2015.

Book review of the dip by seth godin